Transformer - Decepticon

Transformer - Decepticon

Tuesday, February 4, 2014

Free Massage VS "Hired Gun"

 Normally I usually post things on athletes, sports massage or injury issues to include photos of activities that myself and fellow teammates or family members participate  in.  We all enjoy staying physically fit and living a healthy lifestyle.  

But this post is different~ today I'm going to talk about being an expert in the field of sports massage and holding out as a "HIRED GUN"

I'm sure your all wondering what I'm talking about OR you do and don't want to except the reality of what needs to happen moving forward, as in educating fellow MT's that sports massage is a specialty niche in massage and we need to be compensated appropriately.  

COMPENSATED you say?... YES! 

Let's face it, free, complimentary and even volunteering does not pay the bills.

I don't know any PT's, ATC's or Chiro's who are continually asked to volunteer or provide "free" services.

I for one am tired of how we allow our services to be minimized to that extent.

I recently relocated to NC for an incredible job opportunity and there was one thing I decided that I would not entertain when I got here ~ and that was "giving away" my services because its an accepted practice industry wide.  Again, doing this doesn't elevate your professional status nor does it pay the bills! 

I'm new here in NC but I'm confident in my skills and refuse to "dumb down" what it is that I do. I value my services and don't promote them as luxury, I promote them as a necessity.  I'm also extremely knowledgable and when I speak to potential athletes, clients & Marines... They know I'm going to provide the massage service & results they desperately need and have been looking for.

So twice I've mentioned "paying the bills" ~ let's face it money is what drives people. True Story... I have also decided that I will no longer "volunteer" my time or services ~ WHAT?!?... Are you reading this right?.. Yes you are!

Ill chose to volunteer on my own where & when I want, but it does nothing to help me if I'm continually volunteering and "giving away the farm" with my massage services. Nor does it promote me professionally and that's a fact!

Moving forward I have decided that if an athlete, sports team or organization wants my services - they will have to compensate me for the professional services of massage - my special brand of sports massage.

This is not asking to much, it really isn't. 

Things to evaluate:
Office rent / or %
Office bills ( overhead costs)
•electric
•gas
•supplies
•linens
•water service
•trash pick up
•cable / phone
•Salary - yours and or office staff
•taxes
•marketing / advertising

Personal financial obligations
•home rent - mortgage
•home utilities
•vehicle costs

Do you want me to continue??  When I'm out of the office - giving free massage or volunteering ( which translates to free)! Who's still responsible for paying your bills at the end of the day?

Things to look at:
Professional, semi professional & even Olympic athletes along with athletic teams and race directors ALL have the financial capabilities to pay for our massage services.  However, the massage industry has created an environment where they don't want to pay us because for so many years they have gotten it for free!  

I know your probably thinking - what is she talking about?  Face it when massage schools approach event  directors about having massage at there events or vice versa- race directors contact schools, the bottom line is having students provide a substandard service that meets the need for all involved at the time.  However it does a disservice to us all.  This is factual, going back in years to my education as a massage student I was not allowed to go out and volunteer my massage services at all before graduating.  I also can recall being at high level race events where I would be forced to work side by side with students from various schools and what a joke that was!  I felt for the students but was really pissed off at the educational staff that brought them to the event.  Not all MT's want to work in this environment... Just like not all MT's want to work in a Spa or a 1 man office... BUT we all need to collectively work toward educating the public on the importance & benefits of massage in what ever niche you chose.  We need to start placing a monetary value on our services.  

What's it going to cost you to be out of the office and on site for an athlete or sports event or even a health & wellness event?

Face it, we do not get a return on our investment when we go out and give our hard work away for FREE!

Tell me the value of free or even complimentary for that matter....

I am thriving here in NC at my new location with constant job opportunities that present themselves - but I came here to "wind down" and enjoy the area I'm living in - HOWEVER, for the right price I can & will be a "Hired Gun"!

Travel, lodging, food, daily stipen & % of lost income = traveling sports massage therapist!  ( yes people, this can be done)

I have had a great career so far and I'm not even close to being done... BUT 
I'm choosing to change the rules of the game!

Always & with the Glitter!
Lori-Ann




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